TV + GenAI Design Fiction Sprint

Project Summary

What is television in a world of AI? What does it look like? How is it experienced? What are possible integrations across "channels"?

Client: █▛▞▗▃▍░▟

Team: Near Future Laboratory

Project Year: 2023

Published On: Sep 15, 2023, 08:12

Updated On: Jun 12, 2024, 21:43

Written By: Julian Bleecker

Project Semantic Tags ARTIFICIAL INTELLIGENCEDESIGN FICTIONDESIGN SPRINTGENAITELEVISIONWORKSHOP

Confidential workshop with key stakeholders to ideate possible futures in a world where Generative AI is integral to the experience of TV. The objective was to inspire design, R&D and engineering/implementation teams. The brief was to use Design Fiction as an approach to ideate and conceive of a trove of possible future concepts related to GenAI in the context of TV, considering the wide range of 'channels' of content both within the TV business and far beyond including Travel, Search, etcetera.

An invigorating, successful, full day workshop that consisted of lightning presentations from internal stakeholders and external domain experts in the morning, open lunch for mixing and discussions, followed by three rounds of breakout ideation/sketching/prototyping and presentations in the afternoon. This generated multiple scenarios, development-ready prototypes and product concepts, baseline experiences.

Provocations

✓ How might GenAI revolutionize the way we integrate the suite of products within the █▛▞▗▃▍░▟ Ecosystem (photos, ▃▛▞▗▍░▟, ░▛▞▗▃▍█▟ ▗▃▍█▛░▞▟, █▞▗▃▍▛█▛▟ ▟▟, ▚▝▔▕▎▓▚, ▛▞▓▗▃▍█, Maps, Travel, Shopping, etc) into TV?

✓ What are some of the ways GenAI might be used to further expand ▛█▛▟ ▟▟▝▨▬▙‘s reach in our cross surface product portfolio i.e., mobile, tablet, and TV?

✓ What role does ‘generation’ play in a highly constrained, consumption device like television? Are there new interaction models that can aid making input easier?

✓ How does the ‘new tech’ jive with ‘old school needs’? What would a ‘low tech’, ‘regular joe’ do with GenAI?

✓ How can GenAI help fill gaps for a broader range of users? e.g., translation for every language internationally, having a virtual sign language interpreter.

✓ Are the proposed capabilities, tools, and products giving agency to our users?

✓ Can AI have a personality? If so, what would it be? How would it act?

This was a full-day on-site workshop and design sprint meant with a range of participants both internal and external domain and endemic experts. The intent was to provide the client with a large number of considered and grounded concepts to prototype and explore the adjacent possible opportunities, to ideate beyond the confines of internal considerations, and to imagine more expansively as to what GenAI + TV could become.