Julian Bleecker, Ph.D. | Socio-technical systems, speculative prototyping, and founder-operator judgment

I help leaders make ambiguous AI, technology, and cultural futures tangible enough to decide with.

I move between technical feasibility, product imagination, cultural meaning, and artifact-led research so organizations can see what they are actually committing to before uncertain possibilities become defaults.

The work is useful before the roadmap exists, before a major investment settles into an operating plan, or when an emerging technology or cultural shift has not yet found a clear category. I use speculative prototyping and design fiction to create artifacts from plausible near futures that leaders can inspect, debate, and use.

My background connects a Ph.D. in History of Consciousness from UC Santa Cruz, where I studied with anthropologist James Clifford, historian of science Donna J. Haraway, and philosopher-activist Angela Y. Davis; graduate studies in HCI engineering, STS, and socio-technical systems at the University of Washington; and an electrical engineering degree from Cornell with work in computer science and computer architecture.

AI futures need more than prediction. They need model worlds, artifacts, and ways to notice what ordinary planning misses.

Design fiction, anticipatory research, and speculative prototyping can make AI behaviors, institutional effects, agentic interactions, and misalignments observable before they settle into everyday practice.

Socio-technical systems

AI understood through institutions, incentives, rituals, interfaces, governance, accountability, and everyday use.

Speculative model worlds

Small designed scenarios, artifacts, and prototypes for rehearsing unfamiliar behaviors, agentic interactions, and second-order consequences.

Failures of imagination

Methods for surfacing unknowns, anxieties, hopes, edge cases, and misalignments that conventional strategy, policy, or engineering processes often miss.

There is a consequential decision to make, but the future it assumes is still too vague.

The consequences are unclear

A major product, policy, investment, or organizational decision is on the table, but the team cannot yet see what it commits them to technically, culturally, or operationally.

The strategy feels underdefined

There is a direction, theme, or mandate, but it is still too abstract to evaluate, fund, brief, or turn into a roadmap.

Leadership is not aligned

People are using the same words but imagining different futures, different risks, and different versions of success.

Emerging technology has changed the terrain

AI or another unfamiliar technology is creating pressure to act before the organization has a shared picture of what it becomes in ordinary life.

The roadmap is arriving too early

The organization is being asked to optimize, execute, or scale before the underlying bet has been made clear.

Projects that show how possible futures become tools for decision, alignment, and risk exposure.

The Adjacency project teaser image.

The Adjacency

Coming soon | Tomorrow's News Today | Found-media futures

Strategy Fiction and Anticipatory Research: taking today's signals, trends, memes, hopes, fears, and desires and translating them into near-future news stories, ads, speculative jobs, classifieds, product reviews, and found-media fragments.

Extends artifact-led futures work into a living publication format that can expose policy, model-behavior, and governance implications before they settle into defaults.

Spread from TBD Catalog, a product catalog from the future.

TBD Catalog

Artifact-led strategy | Scenario objects | Strategic communication

Used the familiar language of a catalog to compress debate, surface assumptions, and explore adjacent possibilities through artifacts.

Turned unclear futures into inspectable objects that exposed assumptions, risks, and options for decision makers.

Cover image of a newspaper from an artificially intelligent near future.

Applied Intelligence / Newspaper from an AI Future

AI futures framing | Artifact prototype | Policy and strategy conversation

A newspaper from an AI future that reframed strategic and policy conversations around model behavior, delegated authority, institutional defaults, and governance.

Helps leaders move from AI anxiety or hype to specific questions about consequences, agentic interactions, governance, trust, and organizational action.

OMATA One analog GPS cycling computer.

OMATA

Entrepreneurial hardware experience | Product company | Successful sale

Founded OMATA and built the OMATA One from prototype into a manufactured hardware product and product company.

Shows entrepreneurial execution: not only imagining a future product, but building it, shipping it, operating the company around it, and selling the business.

Curious Rituals project image showing observed gestures and rituals around everyday technology.

Curious Rituals

Research artifact | Everyday technology rituals | Design inquiry

A book and film project documenting the gestures, habits, and rituals that appeared as networked devices became ordinary.

Shows how weak signals become material evidence for understanding what emerging technology is doing in ordinary life.

Corner Convenience design fiction project image.

Corner Convenience

Design fiction sprint | Future of convenience | Scenario artifacts

A near-future convenience store exercise that used familiar retail formats to make changing expectations around convenience tangible.

Turns a broad cultural and product question into inspectable objects people can compare, critique, and decide around.

Car and Driverless Magazine from a possible autonomous vehicle future.

Car and Driverless Magazine

Magazine from the future | Autonomous vehicles | Executive alignment

A 72-page magazine from a possible autonomous vehicle future, created to make strategic implications legible for leadership teams.

Shows how a future-facing publication artifact can turn a complex technology shift into something leaders can inspect and debate together.

The Work Kit of Design Fiction card set.

The Work Kit of Design Fiction

Physical toolkit | Ideation cards | Design fiction method

A physical toolkit of prompt cards for generating possible future products, services, user experiences, scenarios, and artifacts.

Shows the method becoming a usable object: a hands-on tool people can use to practice making futures tangible.

After the work, the team has something tangible to decide with.

Outcome

Shared language

The team has a more precise way to discuss the decision, the future it assumes, and the disagreement that needs attention.

Outcome

Exposed implications

Risks, consequences, second-order effects, and operational assumptions become visible early enough to matter.

Outcome

Clearer options

Leadership can compare possible commitments with more confidence instead of mistaking a vague direction for a decision.

Time-bounded ways to turn ambiguity into decision-grade clarity.

These are not generic service packages. Each model starts with a decision, mandate, or high-stakes question and works backward toward the artifacts, sessions, and synthesis needed to make that decision clearer.

Decision Clarity Sprint

When to use

Use this when a team needs to make or shape a near-term decision, but the consequences and options are still fuzzy.

What you get

A sharper decision frame, a small set of artifacts or scenarios, clearer options, exposed risks, and language the team can use immediately.

The team stops debating abstractions and starts evaluating what the decision would actually imply.

Strategic Artifact Engagement

When to use

Use this when a strategy, technology shift, market possibility, or policy question needs to become tangible enough for executive debate.

What you get

Decision tools that can be inspected, challenged, circulated, and used to expose implications before commitments become defaults.

Artifacts make risk, alignment, and investment questions easier to see than a deck or report alone.

Executive Alignment Session

When to use

Use this when leaders need a shared picture of what they are deciding, what future they are assuming, and where disagreement actually sits.

What you get

A clearer shared frame, named tensions, stronger questions, and a more useful basis for next-step decisions.

Alignment improves when leaders can point at something tangible instead of negotiating around vague futures language.

Fractional / Advisory Partner

When to use

Use this when an organization needs senior judgment over time before the roadmap, lab, venture, or capability is fully defined.

What you get

Senior decision support, artifact-led strategy, sharper briefs, stakeholder alignment, and help translating uncertainty into options.

Some mandates need experienced pattern recognition before they need permanent headcount or a large program.

Not a trend deck. Not an inspiration workshop.

I am not most useful when the brief is to generate excitement and leave the hard choice untouched. I am useful when a leadership team needs to understand consequences, compare options, and see what a commitment would really mean.

Best fit: people with a real mandate, real stakes, and enough authority to act on what becomes clear.

Executive teams with an actual decision to makeFounders shaping a consequential betStrategy, product, policy, and governance leadersR&D or futures teams with a mandate and budget

Relevant contexts include executive strategy, product and venture bets, AI governance, policy questions, strategic foresight, R&D, and senior advisory work where implications matter before implementation begins.

A practice built to connect technical grounding, tangible artifacts, executive judgment, and real operating responsibility.

Founder / operator proof

Built and sold OMATA

Evidence that the work is not only conceptual: I carried an uncertain product bet through product definition, software, hardware, brand, manufacturing, operations, and sale.

Technical grounding

Engineering plus product judgment

Engineering degree work and hands-on product-building experience keep the speculative work connected to feasibility, constraints, systems, and implementation.

Research grounding

UCSC / UW / Cornell

A humanities Ph.D., graduate HCI/STS and socio-technical systems work, and electrical/computer engineering foundations.

Method proof

Design fiction as decision support

A long-running artifact-led practice for making plausible futures tangible enough to inspect, debate, and act on.

Emerging-technology proof

AI, policy, governance

Current work focuses on making institutional, operational, and public consequences of AI tangible before they normalize.

Executive learning proof

Shared language under uncertainty

Teaching, seminars, and leadership sessions designed to improve judgment, alignment, and consequence-awareness rather than provide inspiration alone.

If you are evaluating whether this work can survive real constraints, start with OMATA. It began as an ambiguous product bet and required product, brand, engineering, manufacturing, operations, customer care, and ultimately the sale of the company.

The useful profile is not futurist, engineer, storyteller, or founder as separate boxes. It is the ability to move between them while the opportunity space is still fluid.

Decision support under uncertaintyStrategic foresight made tangibleSocio-technical systemsAI policy and governanceSpeculative model worldsFailures of imaginationArtifact-led strategyTechnical feasibility and cultural meaningProduct / story / prototype translationEmerging technology implicationsFounder / operator judgmentSpeculative prototyping

This can show up as an advisory engagement, a fractional leadership role, a focused decision sprint, or a larger artifact-led strategy program. The common thread is helping someone decide something important.

Current work is centered on institutions trying to reason clearly before the future arrives as default behavior.

AI Policy & Governance

Current focus | Artifact-led inquiry | Institutional consequences

Current work in AI policy and governance uses artifact-led scenarios and speculative prototypes to examine delegated authority, institutional trust, accountability, and public consequences as AI systems move into everyday workflows.

The work makes trust problems, governance gaps, and real-world consequences observable before they become normal operating conditions.

Going Over Backwards

In-progress book | Organizational imagination as decision capability

An in-progress book about building organizational imagination as a practical capability for perceiving unfamiliar possibilities before they fit the existing language of the institution.

It frames speculative prototyping as a disciplined way for teams to host uncertainty, test implications, and make better commitments.

Books and writing that codify the method behind the work.

Organizational Imagination / Speculative Prototyping

Current manuscript

An in-progress book making the case for speculative prototyping as a practical way for teams to reason about commitments before they settle into operating defaults.

Shows the current direction of the work: organizational imagination as decision capability, not imagination as an end in itself.

The Manual of Design Fiction book.

The Manual of Design Fiction

Book

A practical and canonical reference for design fiction and the use of artifacts to render futures tangible.

This book documents a practice I developed and evolved, from a short essay into a method for making possible futures tangible enough to inspect.

It’s Time To Imagine Harder book.

It’s Time To Imagine Harder

Book

A concise statement of the strategic posture behind the broader body of work.

Frames imagination as a disciplined way to see options, consequences, and commitments before the familiar process takes over.

Near Future Laboratory

Archive

The broader Near Future Laboratory archive includes essays, primers, and project work spanning more than 20 years of work at the intersection of design, technology, and culture.

The archive shows the depth behind the decision-facing work here: methods, projects, artifacts, reflections, and long-term practice.