Work

Selected work showing how futures become tools for decision, alignment, and risk exposure.

This is a short, directional set of case studies rather than a full archive. Each one is included because it helps explain how I make uncertain futures concrete enough for leaders to inspect, debate, and act on.

Discuss a decision or mandate Resume

The Adjacency

Latest live article | The Agentic Appliances That Want To Make Themselves Useful

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Strategy Fiction and Anticipatory Research: taking today's signals, trends, memes, hopes, fears, and desires and translating them into the vernacular of near-future news stories, ads, speculative jobs, classifieds, product reviews, and found-media fragments.

Context

Some futures become easier to reason about when they arrive as the normal, ordinary, everyday: media, listings, services, utilities, and notices people would actually encounter, combining analytic research with immersive narrative and vernacular design to make them tangible, relatable, mundane, vernacular, and discussion-worthy.

Role

Creating the editorial system and publication frame for making AI policy, model behavior, governance, and emerging consequences feel public, ordinary, and debatable.

What this shows

Extends artifact-led futures work into a living publication format that can expose policy, model-behavior, and governance implications before they settle into defaults.

TBD Catalog

Artifact-led strategy | Scenario objects | Strategic communication

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Used the familiar language of a catalog to compress debate, surface assumptions, and explore adjacent possibilities through artifacts.

Context

A hard-to-frame technology and culture question needed something more discussable and memorable than a trend memo.

Role

Designed the strategic frame and produced a tangible artifact that leadership teams could interpret, argue with, and use.

What this shows

Turned unclear futures into inspectable objects that exposed assumptions, risks, and options for decision makers.

Applied Intelligence / Newspaper from an AI Future

AI futures framing | Artifact prototype | Policy and strategy conversation

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A newspaper from an AI future that reframed strategic and policy conversations around model behavior, delegated authority, institutional defaults, and governance.

Context

An emerging-technology conversation crowded with hype, vagueness, policy anxiety, trust questions, and borrowed talking points.

Role

Created a form that translated abstract AI narratives into an artifact people could inspect, critique, and use.

What this shows

Helps leaders move from AI anxiety or hype to specific questions about consequences, agentic interactions, governance, trust, and organizational action.

OMATA

Entrepreneurial hardware experience | Product company | Successful sale

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Founded OMATA and built the OMATA One from prototype into a manufactured hardware product and product company.

Context

A technically demanding consumer hardware company required judgment across design, software, manufacturing, capital, customers, and go-to-market reality.

Role

Led across product, engineering, brand, manufacturing, iOS software, fundraising, operations, and the successful sale of the company.

What this shows

Shows entrepreneurial execution: not only imagining a future product, but building it, shipping it, operating the company around it, and selling the business.

Curious Rituals

Research artifact | Everyday technology rituals | Design inquiry

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A book and film project documenting the gestures, habits, and rituals that appeared as networked devices became ordinary.

Context

Mobile and connected technologies were changing daily behavior faster than organizations had language for describing those changes.

Role

Led an artifact-led research project that translated observations of everyday behavior into a tangible cultural record.

What this shows

Shows how weak signals become material evidence for understanding what emerging technology is doing in ordinary life.

Corner Convenience

Design fiction sprint | Future of convenience | Scenario artifacts

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A near-future convenience store exercise that used familiar retail formats to make changing expectations around convenience tangible.

Context

Convenience is easy to discuss as a trend but harder to inspect as a lived system of tradeoffs, defaults, and expectations.

Role

Designed and led the sprint structure, artifact frame, and scenario translation from abstract futures to inspectable products.

What this shows

Turns a broad cultural and product question into inspectable objects people can compare, critique, and decide around.

Car and Driverless Magazine

Magazine from the future | Autonomous vehicles | Executive alignment

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A 72-page magazine from a possible autonomous vehicle future, created to make strategic implications legible for leadership teams.

Context

Autonomous mobility strategy needed a shared picture of cultural, operational, and product implications beyond feature roadmaps.

Role

Developed the artifact frame, editorial voice, and material form so technical, design, and executive stakeholders could align around consequences.

What this shows

Shows how a future-facing publication artifact can turn a complex technology shift into something leaders can inspect and debate together.

Quick Start Guide for a Self-Driving Car

Design fiction workshop | Autonomous vehicles | Quick-start guide artifact

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A Design Fiction workshop with IxDA that used the humble quick-start guide to explore the human, data, mobility, and service questions around a fictional self-driving car.

Context

Autonomous vehicles were easy to speculate about in broad terms, but harder to reason about through ordinary owner questions: errands, taxi mode, geo-fencing, data, groceries, parking, passengers, and handoff moments.

Role

Designed and facilitated the workshop frame, then helped translate participant questions, systems, FAQs, and interaction details into a tangible quick-start guide artifact.

What this shows

Shows how a familiar instruction format can force a team to move from abstract mobility futures into specific use cases, edge cases, and decisions about everyday life with a new technology.

The Work Kit of Design Fiction

Physical toolkit | Ideation cards | Design fiction method

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A physical toolkit of prompt cards for generating possible future products, services, user experiences, scenarios, and artifacts.

Context

The kit grew from the workshop practice behind TBD Catalog and became a repeatable way to help teams work through ambiguity with tangible prompts.

Role

Developed the toolkit as a practical instrument for design fiction workshops, concept development, and structured imagination.

What this shows

Shows the method becoming a usable object: a hands-on tool people can use to practice making futures tangible.